Studio Karun Contributed to Türkiye E-Commerce Week with a Design Strategy Masterclass

Studio Karun proudly participated in one of Türkiye’s most comprehensive e-commerce gatherings, organized by the Ministry of Trade of the Republic of Türkiye, contributing as a global partner of ENTA – Industrial Designers Association of Turkey.

About the Masterclass

As part of the official program, Studio Karun delivered a masterclass titled:
“Creating Experiences Through Design Strategy in E-Commerce.”

The session explored how design strategy extends beyond aesthetics — shaping meaningful, emotionally resonant, and conversion-driven digital experiences.

Strategic Insights from Practice

Led by CEO and Design Strategist Onur Koçan, and featuring Product Designers Bejan Demir and İlke Şanlı, the masterclass presented practical insights drawn directly from Studio Karun’s portfolio.

The discussion focused on how strategic thinking translates into measurable impact through:

• Integrated brand positioning

• User-centered digital experience design

• E-commerce frameworks aligned with growth objectives

Case Highlight

One of the featured case studies demonstrated how brand positioning, user experience design, and digital commerce strategy were aligned to:

• Build consumer trust

• Strengthen engagement

• Enable scalable growth within a competitive online marketplace

This example illustrated how cohesive strategy and design execution can directly influence performance and brand perception.

Commitment to Meaningful Digital Commerce

Studio Karun extends sincere appreciation to all organizers and participants who contributed to the conversation.

The studio remains committed to designing experiences where strategy meets emotion — and where digital commerce becomes both impactful and meaningful.