Crispy Bites Snacks
Brand identity, packaging, and business strategy for a modern healthy snack brand redefining everyday consumption.

Company
Crispy Bites Snacks
Service
Branding Strategy, Social Media Strategy, Partnership
Year
2020
About Project
Crispy Bites is a health-focused snack brand redefining everyday consumption through simplicity, purity, and bold flavor. Built on a preservative-free, additive-free, and no added sugar production philosophy, the brand delivers the natural goodness of fruits and vegetables in a convenient, modern format.
In collaboration with Tom & Ollie, Studio Karun developed the complete brand identity, packaging design, and business strategy to position Crispy Bites as a premium yet accessible healthy snacking alternative across global markets.
Project Goal
To create a distinctive, market-ready snack brand that communicates natural purity, trust, and everyday accessibility while standing out in a saturated health food category.
Build a strong and scalable brand identity system.
Design a packaging architecture that communicates transparency and quality.
Develop a strategic positioning aligned with global healthy snacking trends.

