Off the Beaten Path

A branding and digital design project for a New York hospitality venue, creating a versatile identity that balances intimacy and vibrant social energy.

Branding Strategy • Digital Product Design

Branding Strategy • Digital Product Design

Website designed by @shakibali

Company

Entwine NYC

Service

Branding Strategy, Digital Product Design

Year

2022

Website

Entwine NYC

About Project

Entwine NYC was conceived as a space where intimate evenings and vibrant gatherings coexist. Designed for romantic nights, celebrations, and spontaneous social moments, the venue embraces the idea that experience should never require compromise.

We developed a fresh visual brand identity and digital presence that captures Entwine’s dual nature elegant yet lively, intimate yet social creating a memorable and recognizable hospitality brand within New York’s competitive landscape.

Project Goal

To build a distinctive hospitality brand that reflects Entwine’s versatile atmosphere while strengthening recognition and emotional connection.

  • Define a positioning strategy balancing intimacy and energy.

  • Create a refined yet expressive visual identity.

  • Align digital presence with the spatial and experiential tone.

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Frequently Asked Questions.

Get quick answers about working with us and our approach to digital solutions.

What types of projects do you typically work on?

We handle a wide range of projects, including product design, brand development, website and app experiences, strategic consulting, and end-to-end digital solutions. Whether it’s a new initiative or an evolution of an existing product, we tailor our approach to fit your goals.

How long does a typical project take?

Timeline depends on scope and complexity, but most projects range from 4–12 weeks. Larger, more involved initiatives may take longer. Once we understand your requirements, we provide a detailed timeline so expectations are clear from the start.

What’s your development process like?

Our process is collaborative and iterative. We begin by understanding your objectives and user needs, then move into strategy, design, and development. Throughout the project, we share progress, gather feedback, and refine the work to ensure the final result aligns perfectly with your vision.

Do you provide ongoing support after launch?

Yes. We offer post-launch support to ensure everything runs smoothly, including maintenance, updates, optimization, and continued enhancements. We’re here to help your project evolve as your needs grow.

Frequently Asked Questions.

Get quick answers about working with us and our approach to digital solutions.

What types of projects do you typically work on?

We handle a wide range of projects, including product design, brand development, website and app experiences, strategic consulting, and end-to-end digital solutions. Whether it’s a new initiative or an evolution of an existing product, we tailor our approach to fit your goals.

How long does a typical project take?

Timeline depends on scope and complexity, but most projects range from 4–12 weeks. Larger, more involved initiatives may take longer. Once we understand your requirements, we provide a detailed timeline so expectations are clear from the start.

What’s your development process like?

Our process is collaborative and iterative. We begin by understanding your objectives and user needs, then move into strategy, design, and development. Throughout the project, we share progress, gather feedback, and refine the work to ensure the final result aligns perfectly with your vision.

Do you provide ongoing support after launch?

Yes. We offer post-launch support to ensure everything runs smoothly, including maintenance, updates, optimization, and continued enhancements. We’re here to help your project evolve as your needs grow.

Frequently Asked Questions.

Get quick answers about working with us and our approach to digital solutions.

What types of projects do you typically work on?

We handle a wide range of projects, including product design, brand development, website and app experiences, strategic consulting, and end-to-end digital solutions. Whether it’s a new initiative or an evolution of an existing product, we tailor our approach to fit your goals.

How long does a typical project take?

Timeline depends on scope and complexity, but most projects range from 4–12 weeks. Larger, more involved initiatives may take longer. Once we understand your requirements, we provide a detailed timeline so expectations are clear from the start.

What’s your development process like?

Our process is collaborative and iterative. We begin by understanding your objectives and user needs, then move into strategy, design, and development. Throughout the project, we share progress, gather feedback, and refine the work to ensure the final result aligns perfectly with your vision.

Do you provide ongoing support after launch?

Yes. We offer post-launch support to ensure everything runs smoothly, including maintenance, updates, optimization, and continued enhancements. We’re here to help your project evolve as your needs grow.