Hamm Turkish Experience

A strategy-driven experience design project positioning a culturally rooted Turkish brand within New York’s dynamic market.

Strategy • Experience Design

Strategy • Experience Design

Website designed by @shakibali

Company

Hamm

Service

Strategy, Experience Design

Year

2021

Website

Hamm Turkish Experience

About Project

Hamm is a culturally rooted brand positioned within the dynamic and cosmopolitan landscape of New York City. Blending rich Turkish heritage with a modern and entrepreneurial spirit, the brand seeks to create a meaningful cultural bridge through product and experience.

We worked with Hamm to define its business strategy and craft a cohesive experience design framework that allows users to engage with the brand’s story, values, and cultural depth through its offerings.

Project Goal

To strategically position Hamm within the New York market while translating its cultural heritage into a contemporary and engaging brand experience.

  • Define a clear and differentiated market positioning.

  • Strengthen cultural storytelling through experience design.

  • Align brand values with user expectations in a global city.

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Frequently Asked Questions.

Get quick answers about working with us and our approach to digital solutions.

What types of projects do you typically work on?

We handle a wide range of projects, including product design, brand development, website and app experiences, strategic consulting, and end-to-end digital solutions. Whether it’s a new initiative or an evolution of an existing product, we tailor our approach to fit your goals.

How long does a typical project take?

Timeline depends on scope and complexity, but most projects range from 4–12 weeks. Larger, more involved initiatives may take longer. Once we understand your requirements, we provide a detailed timeline so expectations are clear from the start.

What’s your development process like?

Our process is collaborative and iterative. We begin by understanding your objectives and user needs, then move into strategy, design, and development. Throughout the project, we share progress, gather feedback, and refine the work to ensure the final result aligns perfectly with your vision.

Do you provide ongoing support after launch?

Yes. We offer post-launch support to ensure everything runs smoothly, including maintenance, updates, optimization, and continued enhancements. We’re here to help your project evolve as your needs grow.

Frequently Asked Questions.

Get quick answers about working with us and our approach to digital solutions.

What types of projects do you typically work on?

We handle a wide range of projects, including product design, brand development, website and app experiences, strategic consulting, and end-to-end digital solutions. Whether it’s a new initiative or an evolution of an existing product, we tailor our approach to fit your goals.

How long does a typical project take?

Timeline depends on scope and complexity, but most projects range from 4–12 weeks. Larger, more involved initiatives may take longer. Once we understand your requirements, we provide a detailed timeline so expectations are clear from the start.

What’s your development process like?

Our process is collaborative and iterative. We begin by understanding your objectives and user needs, then move into strategy, design, and development. Throughout the project, we share progress, gather feedback, and refine the work to ensure the final result aligns perfectly with your vision.

Do you provide ongoing support after launch?

Yes. We offer post-launch support to ensure everything runs smoothly, including maintenance, updates, optimization, and continued enhancements. We’re here to help your project evolve as your needs grow.

Frequently Asked Questions.

Get quick answers about working with us and our approach to digital solutions.

What types of projects do you typically work on?

We handle a wide range of projects, including product design, brand development, website and app experiences, strategic consulting, and end-to-end digital solutions. Whether it’s a new initiative or an evolution of an existing product, we tailor our approach to fit your goals.

How long does a typical project take?

Timeline depends on scope and complexity, but most projects range from 4–12 weeks. Larger, more involved initiatives may take longer. Once we understand your requirements, we provide a detailed timeline so expectations are clear from the start.

What’s your development process like?

Our process is collaborative and iterative. We begin by understanding your objectives and user needs, then move into strategy, design, and development. Throughout the project, we share progress, gather feedback, and refine the work to ensure the final result aligns perfectly with your vision.

Do you provide ongoing support after launch?

Yes. We offer post-launch support to ensure everything runs smoothly, including maintenance, updates, optimization, and continued enhancements. We’re here to help your project evolve as your needs grow.