Yarinlar

A concept-driven animated music video for Universal Music, reimagining artist presence through motion graphics during quarantine restrictions.

Concept & Creative Direction • Motion Graphics

Concept & Creative Direction • Motion Graphics

Website designed by @shakibali

Company

Universal Music Group

Service

Concept & Creative Direction, Motion Graphics

Year

2021

Website

Yarinlar

About Project

“Yarinlar” is the debut single of emerging rap artist Berkehan Çalık under Universal Music. Due to quarantine restrictions, the music video could not be physically produced — yet the artist still needed to be visually present within the narrative.

We developed the concept and creative direction of the project, crafting a motion-based visual language that reimagined presence, storytelling, and performance through animation and digital composition.

Project Goal

To create a compelling music video experience without traditional physical production, ensuring the artist’s presence remained central despite pandemic constraints.

  • Translate musical narrative into a strong visual concept.

  • Build a digitally driven performance environment.

  • Maintain emotional connection with the audience.

More Projects

Other Creative Works

01

Pundit

Pundit is an information verification service. Experts and professionals are the best sources to validate information using an evidence-based approach. Pundit verifies the information on social media platforms using the inputs given by experts and influencers. Pundit helps users save that time by collecting verified opinions from popular influencers in the chosen space..

01

Pundit

Pundit is an information verification service. Experts and professionals are the best sources to validate information using an evidence-based approach. Pundit verifies the information on social media platforms using the inputs given by experts and influencers. Pundit helps users save that time by collecting verified opinions from popular influencers in the chosen space..

Pundit

Pundit is an information verification service. Experts and professionals are the best sources to validate information using an evidence-based approach. Pundit verifies the information on social media platforms using the inputs given by experts and influencers. Pundit helps users save that time by collecting verified opinions from popular influencers in the chosen space..

02

Scent of Cities

Pundit is an information verification service. Experts and professionals are the best sources to validate information using an evidence-based approach. Pundit verifies the information on social media platforms using the inputs given by experts and influencers. Pundit helps users save that time by collecting verified opinions from popular influencers in the chosen space..

Scent of Cities

02

Scent of Cities

Pundit is an information verification service. Experts and professionals are the best sources to validate information using an evidence-based approach. Pundit verifies the information on social media platforms using the inputs given by experts and influencers. Pundit helps users save that time by collecting verified opinions from popular influencers in the chosen space..

Scent of Cities

Scent of Cities

Pundit is an information verification service. Experts and professionals are the best sources to validate information using an evidence-based approach. Pundit verifies the information on social media platforms using the inputs given by experts and influencers. Pundit helps users save that time by collecting verified opinions from popular influencers in the chosen space..

Scent of Cities

Frequently Asked Questions.

Get quick answers about working with us and our approach to digital solutions.

What types of projects do you typically work on?

We handle a wide range of projects, including product design, brand development, website and app experiences, strategic consulting, and end-to-end digital solutions. Whether it’s a new initiative or an evolution of an existing product, we tailor our approach to fit your goals.

How long does a typical project take?

Timeline depends on scope and complexity, but most projects range from 4–12 weeks. Larger, more involved initiatives may take longer. Once we understand your requirements, we provide a detailed timeline so expectations are clear from the start.

What’s your development process like?

Our process is collaborative and iterative. We begin by understanding your objectives and user needs, then move into strategy, design, and development. Throughout the project, we share progress, gather feedback, and refine the work to ensure the final result aligns perfectly with your vision.

Do you provide ongoing support after launch?

Yes. We offer post-launch support to ensure everything runs smoothly, including maintenance, updates, optimization, and continued enhancements. We’re here to help your project evolve as your needs grow.

Frequently Asked Questions.

Get quick answers about working with us and our approach to digital solutions.

What types of projects do you typically work on?

We handle a wide range of projects, including product design, brand development, website and app experiences, strategic consulting, and end-to-end digital solutions. Whether it’s a new initiative or an evolution of an existing product, we tailor our approach to fit your goals.

How long does a typical project take?

Timeline depends on scope and complexity, but most projects range from 4–12 weeks. Larger, more involved initiatives may take longer. Once we understand your requirements, we provide a detailed timeline so expectations are clear from the start.

What’s your development process like?

Our process is collaborative and iterative. We begin by understanding your objectives and user needs, then move into strategy, design, and development. Throughout the project, we share progress, gather feedback, and refine the work to ensure the final result aligns perfectly with your vision.

Do you provide ongoing support after launch?

Yes. We offer post-launch support to ensure everything runs smoothly, including maintenance, updates, optimization, and continued enhancements. We’re here to help your project evolve as your needs grow.

Frequently Asked Questions.

Get quick answers about working with us and our approach to digital solutions.

What types of projects do you typically work on?

We handle a wide range of projects, including product design, brand development, website and app experiences, strategic consulting, and end-to-end digital solutions. Whether it’s a new initiative or an evolution of an existing product, we tailor our approach to fit your goals.

How long does a typical project take?

Timeline depends on scope and complexity, but most projects range from 4–12 weeks. Larger, more involved initiatives may take longer. Once we understand your requirements, we provide a detailed timeline so expectations are clear from the start.

What’s your development process like?

Our process is collaborative and iterative. We begin by understanding your objectives and user needs, then move into strategy, design, and development. Throughout the project, we share progress, gather feedback, and refine the work to ensure the final result aligns perfectly with your vision.

Do you provide ongoing support after launch?

Yes. We offer post-launch support to ensure everything runs smoothly, including maintenance, updates, optimization, and continued enhancements. We’re here to help your project evolve as your needs grow.