Feel the Buzz

A comprehensive brand and digital design strategy for a New York–based cannabis startup entering the post-legalization market.

Branding Strategy • Digital Product Design • Product Design

Branding Strategy • Digital Product Design • Product Design

Website designed by @shakibali

Company

Zooties

Service

Branding Strategy, Digital Product Design

Year

2022

About Project

Zooties is a New York–based cannabis-focused startup entering a rapidly evolving post-legalization market. Positioned within a competitive and regulation-driven industry, the brand required a distinctive identity and strategic foundation to stand out while building trust with consumers.

We developed a comprehensive branding strategy and designed digital and physical brand touchpoints to establish Zooties as a bold, contemporary, and culturally relevant player in the emerging cannabis ecosystem.

Project Goal

To position Zooties as a competitive and recognizable brand within the developing cannabis industry while building long-term value and user trust.

  • Define a clear and differentiated market identity.

  • Create cohesive brand and product touchpoints.

  • Align visual language with a modern cannabis culture.

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Frequently Asked Questions.

Get quick answers about working with us and our approach to digital solutions.

What types of projects do you typically work on?

We handle a wide range of projects, including product design, brand development, website and app experiences, strategic consulting, and end-to-end digital solutions. Whether it’s a new initiative or an evolution of an existing product, we tailor our approach to fit your goals.

How long does a typical project take?

Timeline depends on scope and complexity, but most projects range from 4–12 weeks. Larger, more involved initiatives may take longer. Once we understand your requirements, we provide a detailed timeline so expectations are clear from the start.

What’s your development process like?

Our process is collaborative and iterative. We begin by understanding your objectives and user needs, then move into strategy, design, and development. Throughout the project, we share progress, gather feedback, and refine the work to ensure the final result aligns perfectly with your vision.

Do you provide ongoing support after launch?

Yes. We offer post-launch support to ensure everything runs smoothly, including maintenance, updates, optimization, and continued enhancements. We’re here to help your project evolve as your needs grow.

Frequently Asked Questions.

Get quick answers about working with us and our approach to digital solutions.

What types of projects do you typically work on?

We handle a wide range of projects, including product design, brand development, website and app experiences, strategic consulting, and end-to-end digital solutions. Whether it’s a new initiative or an evolution of an existing product, we tailor our approach to fit your goals.

How long does a typical project take?

Timeline depends on scope and complexity, but most projects range from 4–12 weeks. Larger, more involved initiatives may take longer. Once we understand your requirements, we provide a detailed timeline so expectations are clear from the start.

What’s your development process like?

Our process is collaborative and iterative. We begin by understanding your objectives and user needs, then move into strategy, design, and development. Throughout the project, we share progress, gather feedback, and refine the work to ensure the final result aligns perfectly with your vision.

Do you provide ongoing support after launch?

Yes. We offer post-launch support to ensure everything runs smoothly, including maintenance, updates, optimization, and continued enhancements. We’re here to help your project evolve as your needs grow.

Frequently Asked Questions.

Get quick answers about working with us and our approach to digital solutions.

What types of projects do you typically work on?

We handle a wide range of projects, including product design, brand development, website and app experiences, strategic consulting, and end-to-end digital solutions. Whether it’s a new initiative or an evolution of an existing product, we tailor our approach to fit your goals.

How long does a typical project take?

Timeline depends on scope and complexity, but most projects range from 4–12 weeks. Larger, more involved initiatives may take longer. Once we understand your requirements, we provide a detailed timeline so expectations are clear from the start.

What’s your development process like?

Our process is collaborative and iterative. We begin by understanding your objectives and user needs, then move into strategy, design, and development. Throughout the project, we share progress, gather feedback, and refine the work to ensure the final result aligns perfectly with your vision.

Do you provide ongoing support after launch?

Yes. We offer post-launch support to ensure everything runs smoothly, including maintenance, updates, optimization, and continued enhancements. We’re here to help your project evolve as your needs grow.