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Talk on Data-Driven Design Strategy

Studio Karun Founder and Design Strategist Onur Koçan delivered a talk titled “Design Strategy: From Data to Concrete Solutions,” focusing on the importance of evidence-based decision-making in design processes.

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From Data to Strategic Action

The session explored how replacing subjective assumptions such as “I think” with data-supported reasoning can strengthen strategic clarity and lead to more impactful, measurable outcomes.

Through practical examples and discussion, the talk demonstrated how data-informed design strategies can transform research insights into concrete and actionable solutions.

Engaging Dialogue on Contemporary Design

Despite challenging weather conditions, the event welcomed a full audience whose thoughtful questions and active participation contributed to a dynamic and engaging discussion.

Onur shared the stage with Örsan Berkay Tülüce, engaging in a dialogue on contemporary design methodologies and strategic thinking. The exchange highlighted different perspectives on how evolving design practices can support innovation and systemic impact.

Hosted by Türkiye Tasarım Vakfı

The event was hosted by the Türkiye Tasarım Vakfı (Turkey Design Council), whose ongoing efforts to bring together designers, strategists, and creative leaders continue to foster meaningful dialogue within the design community.

Studio Karun looks forward to future collaborations and events that further advance strategic, data-driven approaches to design.

Talk on Data-Driven Design Strategy

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